VISUAL WORKSPACE AND THE FUTURE OF CONTENT MANAGEMENT
Summary of Predictions
Let's recap at CMS Kickoff 2025!
Prediction 1: in the future of content management, all hands on deck when building websites and apps
Not only developers. Not only marketers. Broad spectrum of digitally savvy team members. Democratizing who can build, deploy, and launch with confidence.
Prediction 2: in the future of content management, platforms must co-exist
Some consolidation, some modularization. Right tool for each job to be done. Extensible.
Prediction 3: in the future of content management, experience modelling to raise in importance
Live alongside content modelling in priority, enabling clean divides, boundaries, and unlocking the ever promised reuse. Dedicated tools for experience model will arrive on the scene.
Prediction 4: in the future of content management, brands will start with the customer (and deprioritize orchestration)
Content graphs can enable organizations to have great visibility and observability of what exists, solving a clear business problem. Orchestration is falling out of favour for not directly improving customer experience or tackling customer problems, while currently not solving complexity issues for the business. Low ROI.
Prediction 5: in the future of content management, no more lift and shift - incremental migration
Content migration will become much more granular, piecemeal, and incredibly fast.
Prediction 6: in the future of content management, more accelerator "products", or integration and white-labelling.
To mitigate the risks of the current batch of accelerators.
Prediction 7: in the future of content management, no-code for integration frameworks will continue to crop up
Integration frameworks will continue to pop-up as more measurement is applied to "composable" and "headless" stacks.
Prediction 8: in the future of content management, AI quality will improve
Personalized User Experiences, Improved Search Functionality, Chatbots and Virtual Assistants, Automation of Repetitive Tasks, Dynamic Pricing and Offers, Real-time Language Translation, , Accessibility Enhancements...
