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VISUAL WORKSPACE AND THE FUTURE OF CONTENT MANAGEMENT

Marketers & Composable

In a CMS world moving towards composable solutions and platforms, are marketers getting left behind?

FORRESTER TEI REPORT

295% ROI for Composable Architecture

Reduction in publishing time by 90% Reduction in development time by 80%

The old way (monolith)

The new way (composable)

Great for developers... but what about marketers?

Content operators, merchandisers, designers, product managers, analysts, QA, legal... ?

Developer + marketer workflow is broken

The pendulum swing?

Traditional v Composable capabilities...

composable mandate

Prediction 1: in the future of content management, all hands on deck when building websites and apps

Not only developers. Not only marketers. Broad spectrum of digitally savvy team members. Democratizing who can build, deploy, and launch with confidence.