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VISUAL WORKSPACE AND THE FUTURE OF CONTENT MANAGEMENT

Content Graph & Orchestration

How to enable a world-class content supply chain.

CONTENT GRAPH & ORCHESTRATION

Separating the content model from the experience model unlocks a major opportunity to structure and store content in ways that are specific to your business, logical, highly reusable, and fast and efficient to find.

Orchestration

Orchestration Example

Composition 1

Composition 2

Composition 3

Composition 4

Prediction 4: in the future of content management, brands will start with the customer (and deprioritize orchestration)

Content graphs can enable organizations to have great visibility and observability of what exists, solving a clear business problem. Orchestration is falling out of favour for not directly improving customer experience or tackling customer problems, while currently not solving complexity issues for the business. Low ROI.