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VISUAL WORKSPACE AND THE FUTURE OF CONTENT MANAGEMENT

Glue code monster -> the beast

Lurking in the shadows, slowing down your investments, creating a fragile scenario for your content ops teams.

Glue code is highly defensive code that fetches data, cleanses or transforms it, and creates a tight coupling between content and presentation.

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The glue to value ratio is not on a good trajectory

Glue to code ratio
JTBD: glue code
JTBD: no glue code

Prediction 7: in the future of content management, no-code for integration frameworks will continue to crop up

Integration frameworks will continue to pop-up as more measurement is applied to "composable" and "headless" stacks.